Emma Willis is an English menswear brand, which was founded by Emma Willis in 1999. Emma Willis shirts are made in England. They are equipped with thin mother-of-pearl buttons (MOP comes from Australia). These shirts feature gussets, single-needle stitching, split yokes (cut not on the bias), removable collar stays. There is no hand-stitching, but the shirts are cut by hand. Sleeves are sewn on as usual.

The brand uses 100% cotton fabrics woven by Alumo in Switzerland (genuine 2-ply – 2*2; 100’s and higher, up to 170’s; extra-long staple cotton from Egypt; comply with Oeko-Tex Standard 100). Some Emma Willis shirts are made of high quality linen fabrics and Cashmerello fabrics (cotton+cashmere, woven by Alumo). The most expensive shirts are made of certified Sea Island cotton and 100% silk fabrics (woven in Italy).

The range of Emma Willis shirts is wide. Patterns: bengal stripes, butcher stripes, gingham check, tattersall check, windowpane, Prince of Wales checks, mini paisley, houndstooth, etc. Solid colour shirts are available too. Colours: pink, white, ice blue, navy, ivory, lilac, turquoise, lapis blue, grey, aqua, etc. Weaves: oxford, poplin, pique, twill. Collar shapes: cutaway, spread, semi-spread, Kent, band (‘collarless’). Button (square, rounded) and French cuffs. Sizes: 14 – 18 in. (= 36 – 46 cm). Slim fit (but not very slim), classic fit.

You can buy Emma Willis shirts at EmmaWillis.com and MrPorter.com or in Emma Willis boutique (66 Jermyn Street, London). Prices start at 200 GBP (incl. VAT). These shirts are sometimes available on sales (discounts up to 60% off). Online made-to-order/made-to-measure shirts start at 260 GBP (incl. VAT). Bespoke shirts start at 330 GBP (incl. VAT).